PROJECT OVERVIEW
CONTEXT
The Daily Telegraph offers numerous print and digital platforms. I have contributed to the Daily Telegraph print newspaper, Escape Magazine, and Kids News.
SKILLS
Content Writing, UX Writing, Copywriting, User Research, Brand Voice/Tone
ROLE
Utilise UX, content, and copywriting techniques to produce engaging, audience-specific content in a distinct brand voice.
TOOLS
Microsoft Word
ESCAPE MAGAZINE | TRAVEL STORIES
Objective
Write a collection of travel stories aimed at young, travelling audiences, using a witty and humorous tone of voice that also informs and engages the audience immediately.
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Approach
Performed user research to understand the audience and the brand voice of Escape Magazine by analysing previous travel articles. Created engaging travel stories based on true events, providing unique insights into various travel experiences with a touch of humour.
Two examples of travel stories published by Escape Magazine.
KIDS NEWS | NEWS ARTICLES
Objective
Produce a series of news stories tailored for children aged 7-11.
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Approach
Conducted user research to grasp the audience and the brand voice of Kids News by reviewing prior articles. Leveraged my educational experience to craft concise, informative, and age-appropriate news articles that resonated with the target demographic.
Two examples of news articles published by Kids News.
THE DAILY TELEGRAPH - PRINT | BOOK REVIEWS
Objective
Write a series of engaging book reviews for children’s books to boost engagement, lead generation, and book sales.
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Approach
Conducted user research to understand the target audience and the brand voice of the Daily Telegraph. Crafted concise (150-word) reviews that were accessible, humorous, honest, and effectively promoted the books.
